got starbucks


0
Share via
2 shares
got starbucks

Almost everyone is familiar with the popular coffee company Starbucks, but do you ever wonder when this brand began? Starbucks is one of the most famous coffee companies in the world, and here is how they started their journey to international fame.

And here is how the humble origin of Starbucks began…

Nowadays, Seattle is seen as the coffee mecca of the United States, and many other popular gourmet coffee brands have come from this city. Starbucks began in 1971 where the first Starbucks was opened at the oldest farmer’s market in the United States, the Pike Place Market in Seattle. The name Starbucks came from a character in Moby Dick, and we are all more than familiar with their mermaid logo, which they say hails from a Norse woodcut.

Initially, Starbucks was a local coffee roaster until Howard Schultz became a part of the company in 1982 to develop their marketing strategy. Schultz then took a trip to Italy where he was inspired by the Italian coffee culture, and he pitched his new ideas to the founders of Starbucks. Starbucks then opened their first coffee bar in 1985, which was called Il Giornale, due to their Italian influence. Needless to say, it was a definite success from the get-go.

By the time that 1987 rolled around, Schultz joined with new investors to purchase Starbucks and open franchises in Chicago and Vancouver. 17 more stores opened within that year alone. There were 165 Starbucks coffee shops in 1992, which was when the company became public with stocks available through NASDAQ. Starbucks introduced their first European location in Zürich, Switzerland, in March 2001. Starbucks is now located in 30 countries worldwide, and they number at over 9000 cafés.

Starbucks hopes to create a positive outcome in the coffee world by donating to charities, yet many people have criticized them because of the amount of waste they create each year with the millions of paper coffee cups they serve. The Starbucks Foundation was introduced in 1997 to fund programs for literacy in Canada and the United States, and they continue to provide support by giving to coffee communities, nurturing young leaders, offering access to clean water, and promoting better education in China. They have also taken the opportunity to set up the C.O.A.S.T. fund to offer assistance to rebuild the Gulf Coast after the devastation by hurricanes Katrina and Rita.

In response to the criticism against Starbucks in the waste that they create, Starbucks has made moves to reduce the amount of waste that their cafés generate by recycling. This is a very important matter to Starbucks and Starbucks customers, and they have taken into consideration all of the criticism they received about recycling their paper coffee cups. They have made the goal by 2015 to have recycling available in all store locations to collect waste and also serve espresso drinks in reusable cups for 25% of their beverages sold. This is quite a lofty goal, and we can only wish Starbucks the best in their future endeavors…

 


Like it? Share with your friends!

0
Share via
2 shares

What's Your Reaction?

cute cute
0
cute
damn damn
0
damn
adore adore
0
adore
scary scary
0
scary
vomit vomit
0
vomit
wtf wtf
0
wtf
cry cry
0
cry
laughcry laughcry
0
laughcry
confused confused
0
confused
fail fail
0
fail
fun fun
0
fun
geeky geeky
0
geeky
love love
0
love
lol lol
0
lol
omg omg
0
omg
win win
0
win
Try Spin to Win!
Kindly get back to your previous orientation view... your wheel is rolling there...
Spin to Win!

Congrats! Your coupon has been sent to you via email (claim your coupon in the next 24 hours before it expires)
1800GOODFOOD® Coupons
Love saving money? Give it a spin!
#1 Enter your best email
#2 Click the button below to spin the wheel
#3 Claim your prize in the next 24 hours
reminder: if email is not in inbox, then check spam folder

1800GOODFOOD®

Learn the Most Profitable YouTube Ad Techniques ($197 value for FREE but only while they last!)
Special Bonus (don't miss this!)

Win $100 ad spend on 
STAR LINK®
(enter your best email below)
Win $100
This is a limited time offer
youtube
close-link
Regal Assets Banner
close-link
Talk to an Expert
Talk Now
close-image
close-link
Congrats! Your coupon has been sent to you via email (claim your coupon in the next 24 hours before it expires)X
Send this to a friend