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Have you heard the term Coopetition? If not, you’ll hear it soon. It is causing quite a stir in the marketing circles. So in case...
Have you heard the term Coopetition? If not, you’ll hear it soon. It is causing quite a stir in the marketing circles. So in case that you are not familiar with the term, let’s start by defining coopetition. If we check Wikipedia, we find the following definition: “Coopetition or Co-opetition is a neologism coined to...
